Case study:

Social Media

Social media isn’t a skill. It’s a competency.

I don’t just keep up with the ever-evolving social media algorithms, I understand the bigger marketing landscape. By combining audience analysis with platform mechanics and industry best practices, I do more than hit “Publish”.
I strategize, optimize and spark connections that drive results.

Go to my profile

This way for samples of my work ⬇️

To inform is to establish a relationship

You have 3 seconds to grab your audience’s attention online.

People stop, read and engage when they find something that speaks to them.

That’s why delivering content they care about and creating meaningful experiences is the key to establishing that connection.

Boosting Smartpricing’s reach in the hospitality sector on LinkedIn

Case 1

Objective: Increase the visibility of the company’s brand and profile page within the hospitality sector, shifting the audience focus from job seekers to industry professionals and potential customers.

Strategy:

Conducted in-depth research on LinkedIn to analyze competitor strategies, industry trends, and high-performing content beyond the sector.
Streamlined content creation by designing a series of wireframes in Figma, enabling the designer to develop branded, ready-to-use templates for efficient post production.
Leveraged ungated industry insights and free resources to attract hospitality professionals and generate engagement.

Results: Achieved a 6% increase in reach to hospitality industry experts and qualified leads within one month, despite limited resources.

From wireframes…

…to ready-to-publish social posts

The highest engagement posts prove that memes aren’t dead 💀

CTA: Try Smartpricing

❄️ A fixed price list is a frozen tactic...one that doesn't budge and keeps revenues stagnant...It's time to thaw out this method.

We're not going to pitch you that AI is a shining sun that will melt away all your revenue management problems so you can just sit back and relax, but...AI can help you with many tedious tasks related to managing room rates to help you get those bookings and revenue flowing.

So, in the end, AI makes your job easier and frees up some time so you can....well, sit back and relax 😏

CTA: Take a quiz

Are you better at managing hotel rates than Jim?

Take our quiz and find out 𝐡𝐨𝐰 𝐬𝐤𝐢𝐥𝐥𝐞𝐝 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐚𝐭 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐫𝐚𝐭𝐞𝐬 with 6 real-life scenarios.

(👀 hoteliers often tell us they're surprised by the results, will you be too? Jim sure was…)

Constructor Proctor: From awareness to qualified leads

Case 2

Objective: Increase awareness and lead generation for Constructor Proctor by educating potential users on its benefits and driving traffic to key content.

Strategy:

Created a comprehensive blog post (pillar post) explaining the fundamentals of online proctoring—what it is, who it’s for, and why it matters.
Developed a social media series to repurpose key insights and direct traffic back to the pillar post.
Positioned the content to address knowledge gaps and highlight the advantages of Constructor Proctor.

Results: Increased lead generation and improved SEO ranking of Constructor Proctor for targeted keywords i.e. AI proctoring, Online proctoring solutions.

Go to pillar post

Promoting Instituto Hemingway through experiences

Case 3

Objective: Creation of content to promote the Institute’s Spanish accreditated certification programs

Strategy: I recognized the Institute’s unique advantage - free weekly cultural activities. By highlighting “life after class” with student features and event spotlights, I positioned the school as more than a language center, but a full cultural experience in the heart of the Basque Country.