What’s it like working with me
I bring the agility and resourcefulness acquired in startups, combined with operational rigor and expertise in managing complex projects in corporate environments.
I know when to use AI to speed up workflows and improve delivery times, while ensuring that human creativity remains at the heart of every project.
The Good-to-Know’s
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Education
Université du Québec en Outaouais
BA Communications
2012-2016
Gatineau, Québec, Canada -
Languages
L1 (first language)
French (Canada), EnglishLimited working proficiency
Italian, Spanish -
Certifications
Content Marketing
HubSpot AcademySpanish Marketing Internship
Instituto Hemingway
Skills & Programs
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Content creation
Canva
Figma
Adobe Premiere
DaVinci Resolve
MS Suite
Google Workspace -
Web management
Wordpress
Squarespace
Drupal
Wix
SEMrush
SiteImprove -
Marketing automation & analytics
HubSpot
Google Analytics
Hootsuite
Buffer
Hotjar
Mailchimp
Constant Contact -
Collaboration & Project management
MS Suite
Google Workspace
Zoom (Calls & Webinars)
Slack
Jira/Confluence
Miro
Professional experience
Copywriter
Smartpricing
April - July 2024
Product Marketing Manager
Constructor Technology
March 2023 - March 2024
Content Marketing Specialist
Constructor Group
October 2021 - March 2023
Communications & Marketing Coordinator
The Medical Council of Canada
August 2019 - December 2021
ACC Clerk
The Ottawa Hospital
June 2009 - July 2019
Smartpricing is a revenue management software that aims to empower hotels and lodging businesses to grow their revenue.
Key achievements →
Creation of the Style Guide and tone of voice (TOV) for the English market.
Lead on LinkedIn visibility campaign; increased target reach by 6% in less than 2 months.
Production of strategic communications to increase stakeholder visibility of the company’s achievements.
Constructor is an all-in-one platform for education and research, specializing in machine intelligence and data science.
Key achievements →
Raised lead-to-opportunity conversion rate from 2.4% to 16% in 2023.
Increased visibility of learning solutions through strategic optimization of web ranking.
Led international on-site events to drive global engagement and brand awareness.
Producted creative assets to strengthen brand presence (webinars, case studies, blog posts).
Created sales enablement materials, including decks, battle cards, and demo videos, to support the sales cycle.
Constructor Group is a science, education, and technology ecosystem aimed to address the most pressing world challenges of today.
Key achievements →
Optimized the distribution of the monthly newsletter to an audience of 20K+, tripling the click-through rate (CTR).
Led the content strategy for the organization's rebranding efforts.
Developed the tone of voice (TOV) and Style Guide.
Assisted in refining course content and language for Nobel laureate Konstantin Novoselov's master’s program on advanced materials and textiles.
The MCC is an organization charged with the partial assessment and evaluation of medical graduates and physicians through standardized examination.
Key achievements →
Created an activity-based report to project activities for the fiscal year.
Led ad campaigns & e-blasts to promote the MCC's preparatory products (B2C).
Enhanced communication strategies by revising, translating & compiling templates for internal and external communications.
Project lead on MCC photoshoots and MCC 360 UGME pilot project.
Market research: International medical graduate focus group on MCC's preparatory products.
Project lead on improving web accessibility and user journey for two company websites.
Key responsabilities →
Developed detailed teaching tools for various office workstations.
Initiated and implemented new processes within administrative services to improve communication between staff and patients:
Preparation process for pancreas and kidney transplants between Toronto/Montreal/Ottawa;
Exceptional distribution process for kidney recipients.
Improved kidney transplant assessments, resulting in faster transitions between the MultiCare Kidney Transplant Clinic and the Kidney Transplant Clinic.